Premier is a real estate development company in Sydney CBD. When I was approached for the direction of this brochure design, I wanted to create a colour palette that conjured up a somewhat indefinable association with a sophisticated design and urban lifestyle. In order to sit well with the target demographic. I wanted a sharp and polished name that reflected the end product. The cover page has been executed to reflect a modern yet classic approach and the typography reflects this, in order to give it a strong visual identity.
- Date: 27 Feb 2017