Designing an app that helping people simplify their event planning process and find a suitable venue quick and easy.
DURATION – 2 weeks (General Assembly)
TEAM – Cecilia Zhang & Michael Samy
How might we simplify the event planning experience by reducing the amount of time and effort needed?
Have you ever planned an event for your friends or family? What was the experience like? From the moment you decide to organize to the actual day of the event, how many tasks do you need to do?
Some people like to customize every section of the event, they buy decorations, contact venues, come up with party activities ideas; and on the other hand, some people just want to purchase a package that includes everything for them, and make it more efficient.
Research & Key Insights
We spoke to 8 people who have the event organized experience, and got 48 responses on our survey as part of our research, we asked questions like:
• “What’s the difficulty you have met during organizing the event?”
• “What you will do differently if you want to organize an event again?”
• “How long it takes you from starting the idea of confirming everything?”
8 Guerilla Interviews:
48 Responses to the Survey:
Persona & User Journey
We took these findings and developed them into personas and create a user journey for our primary persona that helps us better summarize research patterns and understand the pain point of our user along the way.
Joyce is a detail-oriented planner, she loves to customize every detail of her event.
Tara is not good at planning but she loves spent time with friends.
We made this illustration to understand our primary persona Joyce’s key journey and her pain point thought the journey.
Joyce ‘s Key Pain point along the way:
Step 3: Joyce felt overwhelmed by all her research, she has to compare price, locations, and check availability by making a lot of calls.
Step 4: She finds it difficult to stay organized with all different tasks.
Step 5: She is looking for the ability to fully customize events, filter through venues by type, capacity, location, and amenities.
MVP & MSCW
With our MVP and task flow defined, we conducted a design studio session to ideate. We focussed on the booking venue flow, as this is the most frustrating part that our users mentioned during event organizing.
From research, it was evident that we needed to incorporate a powerful filter function while user searches for venues. We also focused on the most important factors while user looking for venues so that it would help us to prioritize different filters options in our design.
An MSCW chart, helped us to prioritize features to complete the flow.
Design Iteration & Usability Test
We iterated our wireframe design by conducting informal usability testing with the low-fidelity prototype. Our participants provided feedbacks on error-prevention methods, accessibility, and discoverability of the UI.
Key learning through the usability test:
• Majority user wanted to search for the venue without a particular date or number of people, but only browsing different venues.
• The user would like to see more given options on the filter, for example, facilities, price, etc.
• The user looking for a map in venue detail page.
From our feature prioritization exercise, we were able to get the ‘Must’ and ‘Should’ into our prototype, which is helping user booking venue easily. A powerful filter option could help the user find a suitable place for events; live chat function makes easier for the user to contact the venue anytime they want.
Next steps, we could be to implement the ‘Could’ & ‘Won’t’ features.